Baltimore, Maryland-based Lutheran Immigration and Refugee Service on Jan. 17 said that it was changing its name to Global Refuge.
The rebrand to Global Refuge “marks a new phase for the nonprofit as it seeks to further grow its service impact and build a bigger table of supporters at a time when more than 114 million people have been forcibly displaced from their homes by escalating violence, persecution, and climate disaster, according to the United Nations,” the group said.
Accompanying the launch of the Global Refuge brand is a new website that enhances user experience and leans into rich, human-centered storytelling. The organization’s logo, inspired by the Statue of Liberty’s torch, has undergone a modernization, taking a circular form in keeping with its “global” theme, serving as a timeless reminder that immigration is an integral part of the American Dream, it said.
“We are thrilled to embark on an exciting new chapter rooted in our profound purpose, rich history, and enduring commitment to walking faithfully alongside newcomers at every stage in their journey,” said Krish O’Mara Vignarajah, President and CEO of Global Refuge.
“The word ‘Global’ not only describes the diverse backgrounds of the children and families we serve, but also conveys the scale of our vision to grow our humanitarian leadership as a beacon of hope and welcome,” she said. “‘Refuge’ is inspired by our Lutheran heritage and conveys a meaning of shelter that extends across all people, faiths, and denominations, just as our work does. At its core, our new name speaks to the place we are creating for immigrants, refugees, and asylum seekers in need, the world over.”
The Immigration and Refugee News Digest 